Back in March I was reeling from some not so great news so, when Tuire approached me to ask me if I would be interested in a copywriting job together with carrying out some Blogger Outreach and general social media, I was extremely ready to pick myself up and get involved in a brand new – and very exciting – project.
Being a 23-year-old Finnish lady living in Luxembourg, Tuire explained that English was not her first language and, as the book was being printed and marketed within the UK, she needed someone who knew the correct terminologies and was involved with the blogging network. So, of course, this is where I stepped in. It wasn’t until she shared the full project with me for Message in a Bottle, that I realised just how special this whole venture was going to turn out to be.
The Launch Team
The initial part of the process for me was to put together a launch team which mainly consisted of bloggers who would be passionate about the book. Little did I know just how enthusiastic they were going to turn out to be. They have had so much input into the whole process, from colours on the page, to a logo for Kiki’s Kids Club. From the font used for the message in the story, to the actual cover of the book. As a result of this, we all feel responsible for how Message in a Bottle is going to be received.
A Passionate Project
It was Tuire’s passion and work ethic that has really struck me. She has spent hours, days, weeks and months drawing her beautiful, eye-catching illustrations, putting them up for the launch team to see and to ask for their opinion, always taking any constructive criticism on the chin and wanting to ensure that she pleased her young audience. She has come up with bespoke drawings when I have needed them. She has worked tirelessly to fix issues with the new website and make sure that everything is done to ensure her customers are happy.
The manner in which the Kickstarter project was handled was so professional. I loved the video which was put together, introduced by Tom Percival, the author of Message in a Bottle, and also featuring Tuire and an animated Kiki. It was no surprise to me that they exceeded their target – as they so thoroughly deserved to.
Kiki is a Character
Then, there is Kiki. Originally named Suki, Kiki is the bird and the main character of the story. She has become a much loved character by all the team and their children – who have also had a chance to get involved in the story.
Finally, there is the ability to be able to type your very own message to your child within the Message in a Bottle book. When Tuire first started asking for templates, I have to admit that I was a little concerned that I would be constricted in what I said – but I couldn’t have been more wrong. What the templates do is give you guidance on what to write, a helping hand if you like. It means that you can take control and write something special to the child who is going to receive the book. I have been so involved that I couldn’t not order a book for Grace. She may be nearly 10 years old, but I want her to understand just how special this project has been to me – and how much I have thought of her as a young child again as I looked over each process and how she might have received it had she been a toddler.
When Tuire sent me the finished spread of the book, I am not ashamed to tell you that I shed a few tears. She has generously included me in so much of the process – including putting my name on the credits – and I feel honoured that she has entrusted me with something so close to her heart. I hope that Message in a Bottle goes on to receive the recognition and success that it deserves.
Victoria Welton is a Social Media Marketing Manager, Blogger Outreach Coordinator and Photographer who blogs at Verily Victoria Vocalises. You can find her on Twitter @vicwelton.